I HEART NYC

So the NY rat (along with pigeons) are both the unofficial mammal mascots of the city, a given. But where did the "I HEART NY" logo come from? One of the world's most recognizable logo's was initially created to boost tourism during the late 70's by Milton Glaser as a pro bono job. The original logo has far succeeded anyones expectations reviving New Yorkers pride also inspiring numerous parodies throughout the year's. But what do I know, grew up on the west coast for the greater part of my life, I could be completely off on this one. Roll the tape anyways just for kicks.

Contributed by: 2 cents